INSTAGRAM POST DESIGN
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Size 1080/ 1080 ( Instagram post), CMYK Color, Design in 300 DPI Resolution, Print Ready Format.
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1. Start with a storyboard
There are many different ways to use Instagram Stories. From promoting new blog posts to sharing new features and more, Stories are a great way to engage with your audience without having to be as polished as your feed.
This means you can take live video, behind-the-scenes footage, and iPhone photography without having to worry if it matches the rest of your content.
However, when it comes to your Instagram Story graphics, you still want to ensure you’re putting together visually appealing designs that make your audience want to tune in.
A great way to get started is by using a storyboard to fully plan out your story before you even start on the design.
If you’re wanting to promote a recent blog post, build a storyboard around several of your key tips or points that entice viewers to click through. Or you might put together a storyboard that showcases how to use your product or service.
The possibilities are endless, but having a plan in place can help make your entire design process that much easier.
2. Stay in the lines
Think back to your coloring days in elementary school (or maybe just last Tuesday in your adult coloring book). Learning to stay within the lines is a big deal.
Your Instagram Stories have some pretty important lines and parameters you want to stick between as well.
The top and bottom areas of your story graphics are covered by your username and ways to interact with your story, respectively. You don’t want to include any pertinent information or design elements in these areas.
Thankfully Instagram will warn you if you’re about to move an element too far up or down on the screen, but it’s important to ensure that anything you design outside of the app also stays within the lines.
So while Instagram Stories dimensions are 1080 x 1920 pixels, Instagram recommends keeping all key design elements between the center 1080 x 1420 pixels, leaving 250 pixels at the top and bottom.
3. Create a Story-specific style guide
While you can utilize fully produced graphics and short video clips for your Stories, Instagram also offers tons of design elements you can use to embellish your content.
Consider putting together a style guide specific to which font choices, filters, GIF types, and more, that your company can utilize from IG Stories to continue to stay branded.
You can create this style guide in many different formats to keep handy anytime someone on the team is creating and sharing Instagram Stories. Since there are many different design preferences, having a Story-specific style guide can help improve brand recognition even further
4. Use your brand fonts and colors
Keep everything you create on-brand. Even your Instagram Stories.
This means you want to have your brand kit ready to go with your color hex codes, your fonts, your logo, and more.
Incorporating your brand fonts and colors helps with brand recognition when your followers are simply scrolling through their stories. They’ll see one of your graphics and automatically know it belongs to your company, without even having to see your username.
5. Incorporate photography
Your Instagram Stories don’t have to consist of entirely custom graphic designs. It’s a great idea to switch it up and incorporate photography every now and then.
The beauty of Instagram Stories is that not everything you publish has to be high-quality and professionally created. Instead, use that smartphone camera and take some behind-the-scenes photography right in the app.
And don’t forget about the millions of free stock photo options that are available to use as well. Just make sure they’re relevant to your brand and the content you’re sharing!
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